"Antenna is the first mainstream magazine to target individuals who are on a constant quest for the newest and coolest products on the horizon. And it does so without using celebrities, models, concept shoots, service stories and whatever else we deem superfluous to our mission: to become a guidebook, allowing readers to navigate the most extensive collection of products ever compiled in a single publication, while championing the people who create, sell and collect them—all in one comprehensive, artful, elegant and innovative format. Featuring everything from dress shirts and cellphones to jeans and graphic T’s, Antenna is considered to be a non-disposable magazine in a disposable world. And you cannot ask for more than that.
"
On closer inspection, I wasn't overly entertained by the content, and despite a few good articles it just reminded me of one of those low brow mens magazines, such as 'Front' or 'Loaded', but this was one for Cool Guys.. Cool Guys that are slightly out of the loop. I found the most interesting thing in this magazine to be the advertising campaigns (sadly). They've tried to cover all bases, including chocolate treats and medecine (!?), which is commendable, but there is no revelations in this magazine, Hypebeast, The Hundreds & Kid Robot are all wonderful enough, but the above mission statement seems to foretell of cutting edge-ness, and that is what is woefully under-represented here..
www.cmonwealth.com
What would A-Ron do? No.. wait..
Obey, got brought out for cattin' Shepherd Fairey.
You jumped on the "We Hate Shmack" bandwagon yet? Come on! You're late. Don't worry, it is justified.
100s
Reason.
Kevin "Hypebeast" Ma.. I'm told he has a blog.
Pork pie anyone?
More soon!
